About Imos Pizza
Born in St. Louis, built on tradition. We've been crafting authentic square-cut pizza with Provel cheese and passion since 1964.
A Recipe Born
in St. Louis
It all started with Ed and Margie Imo — a young couple with a dream, a small storefront on Thurman Avenue, and an unwavering belief that pizza should be square, thin, and blanketed in gooey Provel cheese.
What began as a neighborhood favorite quickly captured the heart of an entire city. Today, Imo's Pizza is synonymous with St. Louis culture, serving millions of slices across hundreds of locations — yet every pie still carries the same soul from that original recipe.
St. Louis Roots
Founded on Thurman Ave, we've grown to over 90 locations across Missouri, Illinois, and beyond.
Award-Winning Recipes
Voted St. Louis's favorite pizza year after year by local publications and loyal fans alike.
Community First
Deep ties to schools, charities, and local organizations across every neighborhood we serve.
Every Slice Tells Our Story
Our mission is simple: to bring St. Louis together one square pie at a time. We're committed to using quality ingredients, honoring our original recipes, and delivering the warm, welcoming experience that our founder Ed Imo envisioned over six decades ago. Whether you're picking up a carry-out order or feeding a crowd at a party, we strive to make every bite as memorable as the first.
Our Core Values
Everything we do is guided by a set of principles that have shaped our culture since day one.
Quality
From our Provel cheese blend to our hand-stretched dough, we never cut corners on the ingredients that make Imo's taste like home.
Community
We invest in the neighborhoods we serve — through sponsorships, local hiring, and partnerships with schools and non-profits.
Tradition
Our recipe hasn't changed since 1964 — and we're proud of that. Real tradition is worth protecting, one square slice at a time.
Integrity
We treat our team members, franchisees, and customers with honesty and respect — because great businesses are built on trust.
Milestones Through the Years
From a single storefront to a St. Louis institution — here's how Imo's grew into a legend.
The First Pie
Ed and Margie Imo open the very first Imo's Pizza on Thurman Avenue in St. Louis, serving their signature thin-crust, square-cut pizza with Provel cheese to the local neighborhood.
Franchise Expansion Begins
The first Imo's franchise location opens, marking the beginning of a network that would eventually span across Missouri and Illinois, bringing St. Louis-style pizza to new communities.
50 Locations Milestone
Imo's celebrates opening its 50th location, solidifying its status as the definitive St. Louis pizza brand. The Provel cheese blend becomes a culinary trademark recognized across the region.
National Recognition
Major food publications and travel guides begin featuring Imo's as a must-try culinary destination, putting St. Louis-style pizza — and Imo's — on the national food map.
Online Ordering Launches
Imo's embraces technology by launching online ordering, making it easier than ever for fans to get their favorite square pizza delivered straight to their door with just a few clicks.
60 Years Strong
Imo's celebrates 60 years of feeding St. Louis with the same original recipe that started it all — now serving over 2 million customers annually across 90+ locations, still family-owned and community-driven.
The People Behind
Every Slice
Our dedicated team brings decades of culinary passion and operational excellence to every Imo's experience.
Third-generation Imo family member carrying the founding vision forward with modern leadership and a deep love for authentic St. Louis pizza.
With over 20 years in the kitchen, Sarah protects the original Imo's recipe while developing exciting seasonal specials that honor our St. Louis heritage.
James ensures every Imo's franchise delivers the same quality and experience customers expect, managing operations across 90+ locations with precision.
Angela leads Imo's community partnerships, charity initiatives, and marketing efforts — ensuring we stay connected to the neighborhoods that made us who we are.
Want to be part of the Imo's family?
Join Our Team